Increasing Volunteer Sign-Ups with In-App Alerts that Targeted Unengaged Users

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A non-profit organization increased daily volunteer activity sign-ups by 112.5% using Whatfix Product Analytics to identify where friction was occuring and benchmarking user engagement and sign ups. With Whatfix DAP, it targeted unengaged volunteers with Pop-Ups and Beacons, driving higher engagement and faster adoption of the volunteer management application, doubling daily volunteer sign-ups.

The non-profit struggled with low volunteer engagement and poor sign-ups on its custom-built volunteer management application. Insufficient volunteer participation forced the organization to cancel activities or hire paid workers who lacked the same enthusiasm and efficiency as volunteers. Low application adoption further exacerbated the issue, preventing the non-profit from effectively mobilizing its volunteer base.

The organization utilized Whatfix Product Analytics to benchmark volunteer sign-ups, discovering an average of 72 sign-ups per day over a 37-day period. Using Whatfix Cohorts, it built a segment of volunteers who hadn't signed up for any activities in the past 30 days. To address this, the non-profit launched an in-app Pop-Up that nudged this unengaged cohort to sign up for activities. The Pop-Up was triggered daily until a volunteer signed up. Additionally, an in-app Beacon was placed on the 'Upcoming Activities' button, drawing attention to it for unengaged users.