Optimized Search Functionality of Custom Internal Project Management Tool by Analyzing User Behavior

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A large-scale engineering firm enhanced its custom-built search application using Whatfix Product Analytics, improving search relevance and empowering project teams to reuse existing solutions. This led to faster project timelines and reduced costs by eliminating redundant development efforts.

The engineering firm's custom search application struggled with basic functionality, making it difficult for teams to find existing project solutions. Product managers had limited visibility into user search behavior and relied on external tools like Google Analytics, which provided insufficient insights. As a result, engineers often had to recreate solutions from scratch, leading to longer project timelines and inefficient use of resources.

The firm implemented Whatfix Product Analytics to track user interactions within the search application, including search queries and filter usage. By consolidating analytics and product behavior analysis into one platform, Whatfix provided detailed insights into user search patterns, eliminating the need for third-party tools like Google Analytics. The product team used these insights to refine the search algorithm and enhance the application’s home screen to highlight frequently searched projects, improving the overall search experience.